The Basics Of Facebook Advertising And Some Helpful Tips

Odds are, if you’re reading this, you’re at least semi-aware that there are two major sides of Facebook: the consumer side and the business side. Maybe you’re already involved in the business side and seek new strategies; or maybe you’re just beginning to delve into the world of Facebook ads and want some tips. Either way, if you seek assistance, you’ve come to the right place.

Dennis Yu touches on many different basic topics and provides some strategy in this video.  He breaks everything down in such a manner that simplifies it to a degree that most people, even with no experience in this realm, could understand. Some topics he goes over include the concept of look-alike audiences, how Facebook continues to make the advertising process easier, and how for one dollar a day, you could create an effective ad campaign (which I’ve already wrote a blog post about that can be found here). He also explains a method of organization  know as “The 9 Triangles“.


One important thing that I didn’t even know existed until watching the video is which is Facebook’s own way of teaching you the skills/tools necessary to advertise through their medium.

And on a completely unrelated note, I like this quote Dennis says in the video: “The simplest questions are the hardest ones to answer.” I don’t know. It’s just crazy true. I like it.