And one size does not fit all. That’s exactly why being broadcast to a huge audience, in itself, doesn’t mean you’re going to gather many subscribers (fans, followers, customers, buyers- whatever you want to call them).
I mean, I just read this article; the part about Miley Cyrus is interesting. But when you think about it for more than four seconds, it makes sense. So if you think celebrity endorsement via Twitter is going to be a milestone for your growing business, you might want to think again if it’s going to cost you time and effort. But if you can do so effortlessly, more power to you!
Isn’t it true that the most enjoyable, desirable, and/or beneficial things in life are also the most simple? From human behavior to musical melodies, I often find myself drawn on a conclusion as simple as itself: simplicity is key. So of course, this same concept goes for Facebook advertising.
In a recent online interview, Dennis Yu explains how his $1/Day Facebook Advertising Strategy is based on “influencing the influencer”. In other words, by specifically targeting certain media publishers (depending on what you’re selling), you have a better chance of them sharing your content, thus obtaining views from THEIR followers.
You can probably already see why this is much wiser than spamming the masses, but in case not, let me break it down…
Targeting a dozen people is cheaper than targeting 100,000 people. No arguing there. However, as is typical belief, quality trumps quantity. With that said, targeting a dozen people who write for Time Magazine, for instance, is significantly cheaper (and smarter) than broad targeting 100,000 people who barely match the criteria of someone who may be interested in your product.
Let’s continue with this example. The way you’d do this is by simply selecting “Time Magazine” for the employer and, for location, selecting a reasonable radius from their publishing headquarters. BOOM! Now you’re reaching only a select few who have the ability to boost your name.
This is just one type of example Dennis uses in the interview. My recap can’t do it just. Check out the full interview for yourself and have your mind blown by the genius of simplicity:
And, as such, you can’t be a legitimate social marketer unless you’re freely sharing your expertise and time.
You’re on my blog because you know I have passion about a particular thing.
It keeps me up at night.
It’s what I’d do even if I weren’t paid.
My passion is what fuels my work ethic, necessary to become an expert in my field.
And so you’ll see it reflected on my blog here.
I’m part of a killer team of vertical experts, each of us freely sharing about what we love, whether it’s the NBA, aftermarket truck accessories, a favorite liquor, a local restaurant, some hobby, or a small business category.
Have you seen our leader, Alex Houg?
He is our 20 year old prodigy, who runs this operation.
He is helping folks like me get a job, be a leader to train up future leaders, and help small businesses succeed.
The lion gets a heart and the scarecrow gets a brain
The title of this post is from the Wizard of Oz.
And it means that for me to be seen as an expert, I must regularly produce content worthy of that title by networking with the pros, sharing my experiences on the most widely-respected stages, and have a base on clients to demonstrate my credibility.
If you’re here, thank you!
I hope we can connect on LinkedIn, Facebook, twitter, and anywhere else you’d like to collaborate.
Let me know how I can help you succeed.