And one size does not fit all. That’s exactly why being broadcast to a huge audience, in itself, doesn’t mean you’re going to gather many subscribers (fans, followers, customers, buyers- whatever you want to call them).
I mean, I just read this article; the part about Miley Cyrus is interesting. But when you think about it for more than four seconds, it makes sense. So if you think celebrity endorsement via Twitter is going to be a milestone for your growing business, you might want to think again if it’s going to cost you time and effort. But if you can do so effortlessly, more power to you!