As a musician, I know how difficult it can be to get people to care about what I’m doing. However, with music, it’s difficult to get people on board.
But we’re not talking about music. Don’t get me wrong; music is definitely a business, but most musicians just do it for fun.
Anyway! Getting side-tracked! Moving on!
To get people on board with what you’re doing, you have to turn your goals into a story (I’m seeing a common theme here). Some of the best tips he brings up include: making people see themselves as a character in your story, having a good slogan/tag line, and having a “phrase that pays”. Of course, it goes deeper than this, but I have to be careful not to completely regurgitate his presentation. You’ll just have to watch it. If you’re getting started in the business world, or just need some pointers, I promise it’s worth the watch. Click here to check it out. You won’t regret it!
Also, on a completely unrelated note, I’d never heard this quote before watching the video, but it’s awesome: “The difference between stupidity and genius is that genius has its limits”